Christopher Elbow Chocolates
PUBLISHED IN :: Communication Arts Exhibit AWARDS :: Gold Local and Regional Addys, • 2 AIGA awards
........................................................................................................................................................................Christopher Elbow Chocolates are both delicious to the eye and to the taste. Christopher Elbow is both chocolatier and artist whose amazing work has captured the attention of connoisseurs across America
including celebrities like Oprah. The goal was to create an identity as elegant as his brand. By focusing on the artistry that was already present in the product, we were able to create unique work acrossed the identity system, web and advertising.
To promote the grand opening of Elbow’s new home location and drive foot traffic, we created an outdoor “installation” of Christopher Elbow’s chocolate artistry in the heart of Kansas City’s arts district during a monthly “gallery crawl.” Twelve individual chocolate pieces were turned into “framed art” and mounted on walls, with a ‘title card” placed adjacent as if in a real gallery. As a result, the store tripled in usual sales and had to stay open two hours later than normal to accommodate customers.
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Art Director/Designer - Nathaniel Cooper Writer - Shan Neely, Brent Anderson
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PUBLISHED IN :: Communication Arts Exhibit AWARDS :: Gold Local and Regional Addys, • 2 AIGA awards
........................................................................................................................................................................Christopher Elbow Chocolates are both delicious to the eye and to the taste. Christopher Elbow is both chocolatier and artist whose amazing work has captured the attention of connoisseurs across America
including celebrities like Oprah. The goal was to create an identity as elegant as his brand. By focusing on the artistry that was already present in the product, we were able to create unique work acrossed the identity system, web and advertising.
To promote the grand opening of Elbow’s new home location and drive foot traffic, we created an outdoor “installation” of Christopher Elbow’s chocolate artistry in the heart of Kansas City’s arts district during a monthly “gallery crawl.” Twelve individual chocolate pieces were turned into “framed art” and mounted on walls, with a ‘title card” placed adjacent as if in a real gallery. As a result, the store tripled in usual sales and had to stay open two hours later than normal to accommodate customers. ........................................................................................................................................................................
Art Director/Designer - Nathaniel Cooper Writer - Shan Neely, Brent Anderson
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