Heart of America Shakespeare Festival   branding design
........................................................................................................................................................................
Instead of simply conveying a message about an individual play being performed, the image and words go beyond to capture the essence of the annual festival—that it’s a witty, professional production of Shakespeare and that it’s free. Two words are all it takes to say it and to evoke far more in the process. The powerful, revolutionary-style graphic gives the piece a populist look appropriate to the fact that everyone is welcome to attend the performances at no charge. It turned out to be so powerful that the Festival committee decided to continue to use the piece on all its messaging into the foreseeable future.
........................................................................................................................................................................

   
PUBLISHED IN :: The Anatomy of Design by Steven Heller & Mirko Ilic  • Letterhead & Logo Design 10 by Sussner Design
........................................................................................................................................................................